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Localizing a brand for China is critical since Chinese customers have exceptional Tastes, cultural nuances, and behaviors that differ drastically from other markets.
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Recognizing the necessity for change, ECCO embarked on a comprehensive brand rejuvenation strategy. The main focus prolonged beyond improving products aesthetics to integrating celebrity endorsements with brand promotion. In 2012, ECCO partnered with Dong Jie, a popular Chinese actress.
Incidentally, we have been now in touch on Linkedin, Be happy to reach me if you wish to discuss further more.
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